Ecommerce Director
Arrow Electronics (ARW)
Arrow Electronics is a global provider of products, services and solutions to industrial and commercial users of electronic components and enterprise computing solutions, with 2015 sales of $23.28 billion. Arrow serves as a supply channel partner for over 100,000 original equipment manufacturers, contract manufacturers and commercial customers through a global network of more than 460 locations in 58 countries. A Fortune 150 company with 16,500 employees worldwide, Arrow brings technology solutions to a breadth of markets, including telecommunications, information systems, transportation, medical, industrial and consumer electronics.
Key Responsibilities:
- Planned & executed the overall eCommerce strategy for Arrow Value Recovery, North America
- Delivered strong selling performance & year-over-year growth via our online store & online partners through executing merchandising strategies
- Lead, motivated & mentored the on-site and off-site eCommerce teams with a focus on conversion, traffic & site experience
- Partnered with external developers (domestic & international) to ensure effective execution of the strategy while staying on budget
- Developed & implemented short & long term strategies to increase website traffic, conversion, AOV, profitability & reduction of cart abandonment
- Managed 3rd Party relationships & programs that add features & capabilities in support of the eCommerce strategy
- Attracted, hired, managed & inspired/motivated a skilled eCommerce team
- Optimization of site design to promote a seamless customer experience & increase customer conversion
- Developed & lead a content strategy to support conversion & traffic/customer acquisition goals
- Lead & managed all aspects of direct-to-consumer online marketing including the areas of SEO, paid search, retargeting, display ads, email marketing, social networking & affiliate marketing
- Continually & rapidly developed & launched both qualitative & quantitative A/B & multivariate tests
- Member of the Integration team that is responsible for finding areas of the business in need of vast improvement & solving them
Key Projects & Milestones:
- Grew online sales 66x during tenure
- Acquired entire marketing budget of over $100,000/year via Microsoft Development Funds & maintained the relationship to continue the funding year over year
- Designed automated repricing solution based on various factors including inventory age, product specifications and percent/dollar amount difference from competitors price
- Combined all online operations of five acquired entities into a single integrated organization
Marketing & Ecommerce Director
TechTurn
TechTurn is the trusted industry leader for technology recovery, refurbishing and remarketing. The company is helping to build the foundation for sustainable technology, providing consumers and enterprises with an economically smart, environmentally friendly and risk-free method for the collecting, recycling and reselling of used technology so it can continue to benefit others. Indeed, since 1999, TechTurn has been a preferred take-back partner and information source for the top computer manufacturers. Additionally, the company has piloted consumer take-back events for electronic assets with the EPA. By extending the life of these products, TechTurn is able to enrich the lives of millions while also helping to significantly reduce the amount of e-waste that is filling our landfills and polluting our environment.
Business Highlights during tenure:
Worlds first Microsoft Authorized Refurbisher
Worlds first R2 Certified Electronics Recycler
Acquired by Arrow Electronics (ARW) in 2012
Key Responsibilities:
- Responsible for & managed the following departments: eCommerce, Marketing, Customer Service & Pricing
- Developed & executed digital marketing strategy & initiatives across all digital media channels from concept to launch
- Developed digital marketing programs to support awareness, customer acquisition, customer retention & development, digital advertising, email marketing, social media & mobile marketing
- Reviewed & continual optimization of website navigation & product page templates based on site metrics & industry best practices
- Ensured that digital plans are executed in conjunction with offline marketing tactics to enable cross-channel marketing objectives
- Owned & managed the customer experience including design, content, information architecture, branding/marketing, site performance, functionality & usability
- Responsible for digital marketing budget, spend, & related ROI
- Member of the Leadership Team and kept management & leadership abreast of the latest successes, risks & issues
Key Projects & Milestones:
- Redesigned eCommerce strategy including the entire backend & front-end infrastructure
- Redesigned all marketing materials including company website, partner portal, print/web graphics & videos
- Developed the marketing roadmap & measurements for the collection and analysis of actionable analytics that guided continuous improvements in our customer acquisition, retention, & action funnel and conversion to purchase performance
- Created an automated inventory management communication system between Microsoft Dynamics based ERP system with backend Magento eCommerce platform for a near real-time online & offline inventory control & availability
- Heavily involved with the acquisition to Arrow Electronics
Sales & Marketing Manager
Showcase Diamond Jewelers
Showcase Diamond Jewelers focuses on bridal and has one of the largest selections in Kansas of bridal sets and loose diamonds since 1991.
- Developed, implemented & continually measured a new marketing strategy
- Designed, implemented & maintained online eCommerce store
- Assisted customers with high end jewelry & diamond purchases
- Purchased & managed inventory
- Performed jewelry appraisals for insurance purposes
- Trained & managed employees on customer service & retail sales
- Designed company logo & graphics for print ads & Internet site
- Oversaw the relocation of the company to larger location
- First year of taking over sales & marketing equated to a 38% increase in sales & 34% increase in gross profit.
