Goboto Clothing & Apparel Online Marketing Proposal
Let’s tell your story, let’s get you noticed. We are creators, we are drivers, we are by the numbers. Our marketing serves are built to grow your business, drive your web presence, and elevate your business above the online clutter. We use a combination of creative and analytic tools that build your brand for a monthly package. No surprises only sales. As you go, we can go with you, we are Goboto.
Our Facebook & Instagram Advertising approach is tailored to how much your customers have interacted with your brand. Instead of everyone getting the same ad we break up the audiences into Cold, Warm, Hot & Past Buyers. For example a ‘Warm’ audience is made of the people who have engaged with our client’s stores but have not made a purchase. We target them with various pieces of content within the next ~30d of their visit to the online store. Whereas a ‘HOT’ audience are people who viewed and added your products to their cart but did not purchase. Here we use a few different creative ads + perhaps a discount stacking the longer a person doesn’t revisit your store.
**Platinum Package adds Search Engine Optimization (SEO)**
SEO is more of an art, but we have it down to a science. We can bring you qualified leads and paying customers through laser-focused search terms, measured behavior, and understanding the language of the search engines. Our subscription service includes ongoing SEO services, landing pages to be created each month, regular access to our support team that can be used to keep your website current with newsletters, events, custom graphics for promotions and more. Below is our transparent pricing with no long-term commitments.
Gold
Social + Ads + Email
$ 2199
Social Media Management
Facebook, Instagram & Google Ads
- Dynamic Product Ads
- Cold, Warm & Hot Audience Ads
- Past Buyers Ads
Email Marketing
- Bi-Weekly Email Newsletter
- Abandon Cart Sequence
- Post Purchase (Up-sell) Sequence
- VIP Clients Sequence
- Re-Engagement Sequence
- Daily Social Media Posting
- Facebook + Instagram
- LinkedIn + Twitter
- Email Marketing
- Facebook, Instagram & Google Ads
- Professional Reporting Dashboard
- Keyword Research & Analysis
- Website Optimization
- On-Site & Off-Site SEO
Platinum
Social + Ads + Email + SEO
$ 2699
Social Media Management
Facebook, Instagram & Google Ads
- Dynamic Product Ads
- Cold, Warm & Hot Audience Ads
- Past Buyers Ads
Email Marketing
- Bi-Weekly Email Newsletter
- Abandon Cart Sequence
- Post Purchase (Up-sell) Sequence
- VIP Clients Sequence
- Re-Engagement Sequence
Search Engine Optimization
SEO Focus Keywords: 20
- Daily Social Media Posting
- Email Marketing
- Facebook, Instagram & Google Ads
- Professional Reporting Dashboard
- Keyword Research & Analysis
- Website Optimization
- On-Site & Off-Site SEO
``The Goboto team are an exceptional, communicative marketing firm who worked closely and patiently with our staff to give Seedling the look it needed to elevate our new brand while bringing in additional donors and traffic. Their use of analytics, graphics, colors, and the latest trends in web design make them a top notch team for any company or organization. Their collaborative nature and dedication to understanding your business and its goals put Goboto above the rest.``
— Dan Leal
Executive Director, Seedling Mentors
Key Performance Indicators (KPI's)
Search Engine Optimization [SEO] Activities
On Page Optimization:
URL Structure
Meta Tags
URL Canonicalization
On page content
Keyword Density
Header Tags
Image Alt Tags
Website Crawlability
Sitemap
Website Page Speed
Website Load Time
Robots.txt
Google Analytics Test
Favicon
Social Media Check
Web-page Cache
HTTPS Test
Media Query Responsive Test
No-index Tag Checker
Off-Page Optimization: (backlinks)
Search Engine Submission
Directory Submission
Article Submission
Social Bookmarking
Blog Comments
Forum Postings
Local listing
Classified submission
High blog PR post
Web 2.o submission
Business listing
Presentation sharing
Social sharing
LOCAL & INTERNATIONAL CLIENTELE
From Austin to Singapore to the United Kingdom...
These days the world of online marketing is fluid and always changing. This is even more so as your organization grows. We ensure that your business is capitalizing on new trends and marketing tools to effectively engage your supporters.
Phone — (512) 766-3518
HQ in Austin, TX
Complimentary Consultations
We want to get to know you so we offer free consultations to do just that. Come at us with your questions, comments and problems. Helping you to win online is the mission that fuels our team every day.
Request Your Free Consultation: